Well… we did it. Today we went officially live with YOUTS Northern, and what a first day it was.
From the moment we hit “go” this morning, it’s been a whirlwind. We went TikTok Live twice, shared the buzz with all of you, and gained a load of new followers along the way. Seeing people interact with the brand in real-time? That’s something we’ll never forget!
Sales came through stronger than we could have imagined for day one — a massive thank you to every single person who supported us. Whether you shopped, watched, liked, or shared, you’re part of our story already!
Of course, it wouldn’t be a YOUTS launch without a few funny hiccups and a few crossed words between myself & my beloved husband 🤣😭 .. We somehow managed to accidentally send two anti-bullying T-shirts to the same person (oops, lucky them 👀) and me and Jake had a scream on TikTok Live! In true Northern fashion, we learned the hard way that what we needed wasn’t a “run of the shop” but a good old-fashioned extension lead to keep everything plugged in.
But between the laughs, the chaos, and the graft, today felt right. It felt like the start of something bigger.
We didn’t just launch a clothing brand today. We took the first step in building a community that’s about confidence, self-expression, and standing up against bullying — with style - pushing innovators, helping creators and having the best time along the way!
So here’s to day one. To the sales, the lives, the new followers, the extension lead, and the belly laughs. We’re only just getting started.
Thanks for being here with us. ❤️
— Team YOUTS Northern
The Brand of the North