Our Story
Our mission is to empower kids, combat bullying, and build a supportive community where every child feels confident to be themselves.
Youts is a streetwear brand that empowers kids to express themselves unapologetically.
We're proud to be from the North, and we're decentralizing fashion, one bold personality at a time.
The story goes...
Born from our own journey as a married couple bringing our children together, we founded Youts: Northern, a children’s streetwear brand rooted in the heart of Teesside. Our mission is deeply personal; by drawing from our children’s experiences, we recognized how to create a brand that builds values for the well-being and personal growth of today’s kids.
Youts isn’t just about style and comfort—it’s a uniform for bold personalities. We design unisex items and matching outfits for kids who love to make their own statement, because every child deserves to express their unique quirks unapologetically, bursting with confidence.
We firmly believe that kids aren't just the future—they are already CREATORS, INNOVATORS & LEADERS. While there is a lot to do, we are already taking important action to bring them sunshine on a rainy day by pulling the community together to make their journey into adulthood a little smoother. Our goal is not only to be the biggest kids' streetwear brand in the country but to become the biggest positive asset to the young people of The North East, spreading our anti-bullying message to help ensure every child feels safe and seen.
GIVING THE KIDS OF TOMORROW A VOICE TODAY