Our Story

Born from a deeply personal journey of raising children and bringing families together,Youts: Northern was founded in the heart of Teesside by Kelly Brown. Inspired by her lived experience as a single mother of four, Kelly set out to create affordable, high-end children’s streetwear rooted in real life, strong values, and genuine purpose. Drawing directly from her children’s experiences, she saw the opportunity to create more than clothing—building a brand that supports confidence, well-being, and personal growth in today’s kids. Youts isn’t just about style and comfort; it’s a uniform for bold personalities, with unisex pieces and matching outfits designed for children who aren’t afraid to stand out and express their quirks unapologetically. At its core, Youts is built on the belief that kids aren’t just the future—they are already CREATORS, INNOVATORS & LEADERS. Through meaningful action, community connection, and the power of music, Youts brings sunshine to rainy days, helping make the journey from childhood into adulthood that little bit smoother. With ambitions beyond becoming the UK’s biggest kids’ streetwear brand, YOUTS exists to be a powerful positive asset for young people across the North East—spreading a strong anti-bullying message, providing a cost-free creative music space through Kelly’s sideline project “FIRE IN THE YOUTS,” and ensuring that no child ever feels alone.